Marketing Specialist

Department: Marketing
Position Summary: This position is responsible for the efficient and effective delivery of all communications, marketing, and public relations initiatives of the Cooperative.
Reports To: Human Resources and Marketing Manager
Supervises: No formal supervision of other employees; extensive interaction with co-workers.
Essential Duties:
Assists in the development and execution of communication and marketing strategies that ensure consistent, high-impact activities and messaging to improve our ability to communicate our mission.
Maintain the Rural Electric and its division's websites to ensure it contains updated and current information.
Maintain an effective Rural Electric and its divisions social media network (i.e. Facebook, Twitter, etc.) and post links and/or direct traffic to Facebook and Twitter through Rural Electric publications.
Manage social media campaigns and day-to-day activities to include online advocacy, writing editorial content, community-outreach efforts, promotions, etc.
Maintain positive social media contact through follow-up communications.
Maintain on-hold telephone messaging as a means to communicate important information to callers.
Assist with correspondence, including articles, promotional material, brochures, videos, and speeches, for all departments to Rural Electric members.
Execute delivery of email and telephone campaigns including marketing, information, education, event announcement, etc.
Ensure all creative materials undergo brand review and adhere to brand guidelines.
Responsible for managing the CrowdFiber system.
Stays current with media and marketing trends and proactively search for communication opportunities.
Research and analyze a variety of marketing information, including market trends, pricing schedules, competitor offerings, Google Analytics, product specifications, and demographic data and act as a go-to resource for up-to-date, accurate research and marketing information.
Assist the Human Resource and Marketing Manager in developing marketing and education strategies.
Prepares statistical and other information for the monthly board report.
Assist in event planning, such as annual meeting, employee holiday party, regional meetings, and any other events sponsored the Rural Electric and its divisions.
Other Duties: Performs other duties from time to time according to the needs and the Rural Electric as a whole.
Working Conditions and Physical Demands: Occasionally lifting and carrying files, office supplies, equipment, etc. Requires walking, sitting, bending, squatting, standing, reaching, handling, talking, hearing, visual acuity, and manual dexterity for key entry. Some work will be required outside of normal office hours according to the need and may vary significantly from one time to another. Occasional attendance to evening and overnight meetings will be required. Assists with outage emergencies as needed.
RequirementsSkills/Qualifications Required:
Bachelor's degree in Marketing, Public Relations or related field preferred.
Written communications such as newsletters, brochures, letters, speeches and reports.
Research and data analysis skills, including Google Analytics and similar programs.
Proficiency in the utilization of software tools to enhance productivity, including Adobe InDesign and Microsoft Office software.
Working knowledge website building tools, including Word Press.
Working knowledge of social media sites, including but not limited to Facebook, Twitter, YouTube, and Pinterest.
Written/oral communication skills for dealing with board of directors, management, cooperative employees, vendors, contractors, cooperative members, and the general public.
Ability to make logical decisions under pressure and meet deadlines.
Ability to work unsupervised.
Valid Indiana Vehicle Operator's License.
Critical Traits:
Works safely, and looks out for co-workers and the general public.
Exhibits keen disposition for providing great customer service.
Represents Jackson County REMC well in appearance, conduct, knowledge, and professionalism.
Is familiar with and abides by Rural Electric policies, guidelines, and code of ethics.
Is a team player contributing to support the mission of Jackson County REMC.
Is good steward of the Rural Electric's resources.
Exhibits keen disposition for providing great customer service.
Punctual and attentive to established work periods and allowed rest-times.
Maintains and or acquires the skills necessary to perform job functions.
Seeks more efficient and effective ways to carry out his/her responsibilities.
Available when needed for both regular duties and during system emergencies.
Successfully performs duties in a quantity, quality, and timeliness to be effective.
Expects change both internal and external and adapts positively.
Accepts responsibility for own actions and for accomplishing, needed tasks.
Stipulation: Each position at Rural Electric will evolve according to the needs of the organization. While this job description is generally descriptive of the position, it is not all-inclusive.
Job Information
Location: Brownstown, Indiana, 47220, United States
Job ID: 40581488
Posted: April 19, 2018
Position Title:Marketing Specialist
Company Name:Jackson County REMC
Job Function:Other
Job Type:Full-Time
Job Duration:Indefinite
Min Education:Associates Degree
Min Experience:1-2 Years
Required Travel:0-10%

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